In an industry that’s feeling the pressure of rising costs and dwindling margins, My Financing USA is stepping up with a game-changing announcement: the launch of a free inventory marketplace backed by a promise to distribute over $1 billion in pre-qualified leads to participating dealers.
That’s not a typo. One billion dollars. And it’s all about helping dealers grow, not stretch their budgets.
Shifting the Landscape for RV and Boat Dealers
With the launch of this new marketplace, My Financing USA is giving dealers a way to directly connect with this highly motivated audience.
Every year, thousands of consumers come to My Financing USA looking for financing before they even choose a unit. In 2024 alone, more than 28,000 applicants started their journey without having selected a specific RV or boat. This means there were 28,000 opportunities to refer them to a trusted dealership.
And the best part? It’s free!
A Timely Solution to Soaring Listing Costs
This announcement lands at a critical time for the industry. Many dealerships are being squeezed by increasing listing fees, which cut into already tight profit margins. The Marine Retailers Association of the Americas (MRAA) recently publicly acknowledged concerns over the financial burden that these costs place on dealers.
In contrast, My Financing USA’s platform offers a much-needed alternative. This marketplace will provide national visibility to credit-qualified buyers without the hefty price tag.
“Dealers deserve a partner that supports their growth rather than adding to their expenses,” said Thomas Carrier, CEO of My Financing USA. “We’re excited to offer a solution to dealers that helps them reach motivated buyers and sell more products without the barrier of high listing fees.”
More Than a Marketplace
The new marketplace is only one element of My Financing USA’s growing suite of dealer-focused services. As part of the broader Dealer Program, participants can also access a coast-to-coast network of both prime and subprime lenders tailored to the recreational industry as well as a full-service, title processing system to streamline transactions.
This multi-layered support system allows dealers to expand their reach while offloading some of the more complex administrative tasks that can slow down their sales cycles.
Priority Access for Early Partners
My Financing USA is currently offering early access to dealers who apply before May 31, 2025. These early adopters will get a head start on populating the marketplace with their inventory and capturing attention from thousands of ready-to-shop buyers.
Interested dealers can apply or learn more about the program by visiting the Dealer Program page.
Why It Matters
This isn’t just a new marketplace, but rather it’s a strategic shift in how dealerships can engage with buyers in a financing-first marketplace. By leveraging pre-qualified lead data and streamlining how inventory reaches consumers, My Financing USA is creating a future where dealers spend less and sell more.
The marketplace levels the playing field for independent and smaller dealers while enhancing visibility to those who may not have the budget for premium marketplaces.
In short, it’s about putting dealers back in the driver’s seat.
